| | Hate to be a drag (well, perhaps not) but anyways, it will take more than the concept of salesmanship.
You need a "unified" product. MacD's and other big franchize standardize, so customers know what to expect.
O'ists are kitties, not doggies.
Religions have more than Rand's philosophy of reality and idealism. They have church-services, standar-sermons, (book-studies are amenable). Singing (perhaps some inspiring art). Activism - acts of benevolence that demonstrate for-real people doing for-real good things for a good reason.
Fellowship; religions admonish people to tolerate injustice, let alone under-recognized intellectual prima-donnas (please respect my fragile ego on this point).
Perhaps Branden has come closest with his self-help material. Identify typical neurotic stupidity, by watching the idiots on CNN or reading pop psych books and self-help lit. Then present rational, rather than sensational solutions that fix relationships rather than, like exercise equipment, make the person who buys it blame themselves for not benefiting from it.
I'm tempted to study cults and Scientology, and come up with a fancy neuro-feedback box that goes "beep" with flashing eye-candy (maybe some mild stimulant) and claim with daily affirmations of truth, weekly checkups from a well-paid "coach", you'll get healthy, wealthy and wise.
I don't think so. But that would be a "religion" of rationality. Some kind of reality "boot camp" coupled with periodic reinforcemnt to keep the pervasive cultural memes and idiots from ruining the conditioning.
Scott
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