| | http://en.wikipedia.org/wiki/Maxwell_Maltz
Maltz's Psycho-Cybernetics was perhaps the most valuable book I read as a pre-teen, after "Atlas Shrugged," of course.
Recollecting back about 46 years, I believe that one of Maltz's examples was about the man walking down a lonely forest trail near a big campsite, who is suddenly confronted in near pitch darkness by an apparent bear.
Naturally, his hormones and the emotions associated with the hormonal response, prepare him for panic mode - fight or flight. However, if the same man had come from a furry halloween party, he might assume that the "bear" was actually a furry in a bear suit, and step forward to give his assumed fellow partier a hug, as is customary among the furry folk.
Emotions, according to Rand are an instant summation of the potential of a situation or thing relative to the values that one already holds - and, implicitly, ones identification or miss-ID of the above.
Maltz, however, went several practical steps further, explaining how one could systematically CHANGE ones values by re-thinking situations and then acting on the re-evaluations.
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