Description

Brand Personality for Long-Lasting Relationship with Consumers

Your brand is more than just your logo and color palette; your brand is the one that communicates to consumers what do you represent. And like people, each great brand has a personality – your brand personality traits. It’s one of the many elements of a brand architecture. The personality of your brand is the voice that allows your business to make a personal connection with your consumers. Understanding human personality traits is one of the elements that can help you win the concept you want to own.

If you are developing your brand strategy, identifying human personality traits can help enlighten the experience you want to deliver. Brand personality helps in easing communication with the customers. A customer can relate to the traits that s/he possess with the personality traits that a brand has. Thus, an emotional connection is generally created between the brand and the customer.

There is nothing right or wrong in defining and identifying Brand Personality because as we know every consumer has a different perception and always wants to see the humanity within a business. Besides the typical elements of branding like logo, images, tagline, packaging, etc, considering some branding personality dimensions like sincerity, sophistication, excitement, and consistency can build a long-lasting customer relationship.