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The Target: Objectivity
by Tibor R. Machan

No one in his right mind thinks that objectivity is easy. It’s especially hard when it comes to self-assessment.
 
Harvard University psychologist Daniel Gilbert chimed in on this topic in a recent Op Ed piece for The New York Times, "I’m O.K., You’re Biased." About a half a century ago the philosopher Ludwig Wittgenstein preceded Gilbert when he told O. K. Bouwsma that "No one can write objectively about himself and this is because there will always be some motive for doing so. And the motives will change as you write. And this becomes complicated, for the more one is intent on being 'objective' the more one will notice the varying motives that enter in." (Wittgenstein, Conversations 1949-51 [Hackett, 1986])
 

I think both Gilbert and Wittgenstein exaggerate the point, in part because they confuses "objective" with "neutral" or "impartial."
Objectivity means being honest, sticking to facts and to reasonable inferences and theories, and to distinguishing, rationally rather then with prejudice or bias, what is more from what is less important. It does not mean lacking motives, not caring. Just think, doctors who diagnose illnesses, auto mechanics who check cars for problems, engineers who build all kinds of structuresthey all have motives, interests, yet they also need to be objective lest their efforts routinely come a cropper.

Indeed, consider simply the fact that Gilbert and, indeed, Wittgenstein, probably were strongly motivated to get it right about objectivity in cases where one is judging oneself. Should we dismiss their prudent advice about the prospects of gaining valid self-understanding because, well, they had motives regarding the matter? Both Gilbert and Wittgenstein needed to make sure they were being objective as they advanced their very own ideas. If they had to have failed—if there was no way for them to be objective so that what they came up with had to be biased—why should we pay any attention to what they tell us?

The idea that people cannot help but fool themselves is a very old one, indeed. It is largely the source of all those skeptical philosophies according which none of us can really know the world, certainly not whether what we think we know is really knowledge at all. These ideas are ancient. But they overshoot their mark.

A much more sensible point would be to put out cautionary warnings about the pitfalls that stand before objective knowledge and, especially, self-knowledge. One such warning might be that, to quote, from his book Thought (1973), the Princeton University philosopher Gilbert Harman, "We must take care not to adopt a very skeptical attitude nor become too lenient about what is to count as knowledge." If what objective knowledge is supposed to be is impossible—some ideal of final, perfect truth—then, of course, we cannot obtain it. But that is not the goal.

Instead, objectivity is the best grounded up to date rendering of what’s what, one that can be improved in time, once further study has taken place. And this goal is attainable, even if not easily come by. Surely Professor Gilbert himself would credit himself with having achieved objective knowledge about, well, the prospects of objective self-knowledge, even though he no doubt had a strong stake in the outcome.

Leaving the matter resolved in favor of the skeptic is, of course, paradoxical because skeptics themselves lay claim to objectivitynamely, about whether we are capable of obtaining objective knowledge. But even apart from this, there is one very undesirable consequence of skepticism. It is the promotion of unrelenting self-doubt. This can easily give an advantage to those who want to con the rest of us, folks who pretend to get a hold of unique, intuitive, mystical and similar odd sorts of "knowledge" to which they demand we all yield. How can we resist their ploys if we systematically doubt ourselves?

The task before us is to make as sure as we can that our prejudices are set aside, not to yield to the temptation to treat our wishes as truths. And even those who study objectivity need to do this, lest their advice loses credibility.
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