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Found this in Monday's issue of USA Today:
In 1999, while working for Half.com, a start-up Web marketplace, Hughes got tiny
Halfway, Ore., to temporarily change its name to Half.com for a fee. He put
advertisements on the backs of fortune cookies and in New York City urinals.
"Don't piss away half your money; head to Half.com," read the urinal copy.
http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm
Very cool review of the book Buzzmarketing
http://www.amazon.com/exec/obidos/ASIN/1591840929/buzzmarketing-20
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