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Monday, February 14, 2005 - 8:39pmSanction this postReply
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I was at work recently- most likely day dreaming or something on a very slow day, thinkin' about Todd McFarlane, and McFarlane Toys. For those of you, here, who don't know( that's pretty much ALL OF YOU), my life is toys. I'm actually a pretty big name in the online toy community( though I seriously recommend the majority of you avoid GOING there..the majority of the toy community has sadly been influenced by the Socialistic/Communistic ideas from overseas...and they are NOT big fans of capitalism, unfortunately...which also explains why the majority of the toy collectors tend to live in some of the farthest left-wing states in the nation), and I discovered a few years ago that Todd McFarlane was a hero to me- because he raised the bar on action figure sculpting/production to the level that it is, today, which brings in LOADS of adult collectors. In fact, Todd McFarlane's contribution to this great world( while sadly he HIMSELF is a major Socialist) is that he is today's perfect example of modern-day capitalism at work!

From the '70s- early '90s, the toy business didn't really change much( except for the fact that action figures were becoming more and more popular, and gaining a cult status, but otherwise...)- companies sculpted them, they looked NOTHING like the characters they were based on, consumers accepted it, and bought it anyway. Around 1994-1995, Todd McFarlane's character, Spawn, was slowly becoming a huge hit, mainstream and underground both, and Todd figured it was time to have an action figure made of him. I forget which company he asked to have it done, but they showed him the prototype- and he was NOT impressed. They said "well, that's the way we do it, so if you don't like it- TOUGH!". Todd said "then I'm gonna start my OWN company, and make it the way I want to make it- to LOOK like it!" The companies said "go ahead- hahaha we'd like to see you TRY". About 3-4 years later, Todd McFarlane become one of the TOP toy makers in the world- not because of sales, but due to the quality of the toys he made. Most toy makers realized "if we want OUR toys to sell, they have to be as good as McFarlane's", and because of this some of the most amazing works of art have been hitting stores in the past couple of years, based on our favorite licenses and properties- and at great prices to boot! As for the companies that just can't cut it? Well, they fall off the face of the Earth, cause well, they can't cut it, and they have no one to blame but themselves!

And THAT is how free-market capitalism works! Gotta love it!

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Tuesday, March 1, 2005 - 6:38pmSanction this postReply
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McFarlane's toys appeal to an adult audience who like miniatures of their favorite rock, comic, film and sports heroes. They aren't in competition with dolls (I'm sorry, "action figures") meant for children. The toys themselves are highly unposable, making them ideal for display, not play. If I were a child, I'd have much more fun playing with a 3.5" GI Joe figure than a McFarlane plastic statuette. McFarlane doesn't make toys better: he markets well to a previously untapped demographic.

As for McFarlane himself, the man is incredibly rich, and he owes that to great marketing. The intellectual properties he has created are poorly conceived and written, but the hype created for his Spawn comic enabled him to enjoy financial success and expand his brand into a small empire, which produces highly detailed dolls of its own and licensed properties. All in all, the he is a hack writer, an exceptional artist, and a man with a knack for marketing.

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Wednesday, March 2, 2005 - 10:40amSanction this postReply
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Ah, so we have another action figure aficionado here- to an extent. First of all, you DON'T want to get into the debate between action figures or dolls with me- I warn you now...it gets ugly.

Now, did I ever say Todd McFarlane HIMSELF created all the great stuff we're seeing today? No, sadly as of late, half his stuff is in decline due to his ridiculously huge ego, and making only stuff for the most part that HE wants to...he's actually become a walking cliche. But he DID set the standard. You want poseability? SOTA, and Toy Biz, will give you articulation.

And EVEN mass marketed toys have become better- not all, mind you, but enough of it HAS to seeing as how adult collectors now DO take up around 50% of the overall marketplace.

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Saturday, March 5, 2005 - 3:16amSanction this postReply
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I know nothing about the guy but I seemed to have amassed quite a collection of his Beatle toys.

Post 4

Saturday, March 5, 2005 - 8:03amSanction this postReply
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What? He makes Beatles sculptures? Tell me where and how to get them! These are collectibles that our family desperately needs to locate.

I don't know much about this segment of the toy market or Todd McFarlane, but I am a huge toy and game fan. My final project in business school was on the toy industry. I collect vintage toys and games, and I love to play them, too. Sadly, my husband isn't really into games, so I'm hopeful my kids will play with me one day. :o)

My uncle is also in the toy business, having worked for Parker Brothers for years, before its acquisition by Hasbro. Now he freelances on a variety of toy and game projects, some of which we've all played (Trivial Pursuit for one). He is a really awesome guy, but definitely in the leftist/socialist mindset. My research years ago while in grad school confirmed that this is the norm in this industry. It's one of the reasons the industry struggles as a whole. I think it's wonderful when smaller companies/people, like McFarlane, Wizards of the Coast, etc. can develop products in a breakout market (although WOTC sold themselves to one of the big names eventually). It seems that the best games and toys are being developed by individuals with great ideas, not the big companies.

Cheers!

~Jenn



Post 5

Saturday, March 5, 2005 - 8:10amSanction this postReply
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http://www.aardwolfgames.com/cat/mcfarlane_beatles_yellow_submarine_complete_gx12374_348.jsp

Or check out amazon.com.
(Edited by Joe Maurone
on 3/05, 8:14am)


Post 6

Saturday, March 5, 2005 - 8:37amSanction this postReply
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Thanks for the link, Joe!

~Jenn

Post 7

Saturday, March 5, 2005 - 10:54amSanction this postReply
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I have been able to find the toys at stores such as GameStop, KB toys and various record stores. And, of course there is always Beatlefest. They have some stuff avaiIable online. I recently got the set of Beatle cartoon toys at video game store. I prefer just buying the toys retail rather than ebay.

UPDATE:   I was at the mall and SunCoast Video has marked down the Beatle toys and other collectibles.

(Edited by katdaddy on 3/06, 9:13am)


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