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Post 20

Sunday, January 13, 2008 - 9:06pmSanction this postReply
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What Joe said.

And, frankly, I'm surprised that on an Objectivist forum it should even be a matter requiring debate. Some cases in ethics are hard. This isn't one of them.


Post 21

Sunday, January 13, 2008 - 11:37pmSanction this postReply
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What Joe said.

And, frankly, I'm surprised that on an Objectivist forum it should even be a matter requiring debate. Some cases in ethics are hard. This isn't one of them.
This is an argument from intimidation. I'm already on record as disagreeing with Joe and Jeff on this issue, and I won't be cowed by this kind of tactic. I stand by what I said.

- Bill



Post 22

Monday, January 14, 2008 - 8:32amSanction this postReply
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"This is an argument from intimidation." Bill

It's not an argument at all, and I wouldn't expect any adult to be swayed by it one way or another. It's nothing more than what it states: an expression of surprise. One could reasonably read into it some slight moral disapproval. If that's what you mean by intimidation, so be it.

I can't envision you, Bill, being 'cowed' by any tactic whatever. Nor would I wish you to be.

Post 23

Monday, January 14, 2008 - 8:56amSanction this postReply
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If we are to assume that the customer is deceiving the salesperson, then that act of deception amounts to fraud.  However, what if there were no deception involved?  Would it still be considered an act of fraud?  For example:

CUSTOMER:  I see that you have a no-questions-asked return policy.  Does that mean I can return it and get a full refund for any reason?

SALESPERSON:  Yes, as long as the merchandise is returned in good condition.

CUSTOMER:  Terrific!  You'll see me next week, because I plan to take advantage of your return policy after getting some use out of the product.

As far as I can tell, there has been no fraud committed here, because there is no deception whatsoever.  Don't get me wrong, I still take moral issue with this, in that it is a violation of the trader principle.  But I don't think this is fraud per se.  No one is being duped in this exchange, and if no one is being misled or deceived,  where is the fraud?

Now, what if the same scenario takes place but it goes like this:

CUSTOMER:  I see that you have a no-questions-asked return policy.  Does that mean I can return it and get a full refund for any reason?

SALESPERSON:  Yes, as long as the merchandise is returned in good condition.

CUSTOMER:  Terrific!

This, I take it, would have crossed the line over to fraud, because the customer has committed an act of deception by failing to be explicit in their intentions.  But must the customer really divulge their intentions? What if the customer thinks that they will probably return it, but they're not sure?  Must they announce this to the salesperson? 

CUSTOMER:  I think there is a 65% chance I will return this.  I'm going to use the product once, and unless I really like it and want to keep it, I'm planning on returning it. 
If the store has created a "no-questions-asked" policy, then I don't think it is incumbent on the customer to divulge anything, and the act remains morally questionable without necessarily being fraudulent.


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Post 24

Monday, January 14, 2008 - 9:09amSanction this postReply
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There is a principle in negotiating called "the puppy dog principle" that bears mentioning here.

A sales person at a pet store lets a child (unsure of whether he wants a puppy) take a puppy home for the weekend to play with it.  Naturally, the child falls in love with the puppy and insists on keeping it and paying for it -- or, I should say, cries until he cows his parents into paying for it.  Surely Wal-Mart must know that some fraction of people who buy products intending to return them will "fall in love" with those products and keep them.

I have not seen this mentioned in this thread so I thought I would at least mention it in case some find it useful.

Some people might argue that the strong emotions involved in "the puppy dog principle" make that technique manipulative and dishonest on the part of sales people, but I disagree.


Post 25

Monday, January 14, 2008 - 9:28amSanction this postReply
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"It's not an argument at all." -- Jeff.

Jeff,

I'm surprised that on an Objectivist forum it should even be a matter requiring debate that this is an argument from intimidation. ;-) Of course, my statement is not meant to be a real argument any more than yours was, but it is an "argument from intimidation," as Rand defines it.

Surely, you're familiar with her essay in The Virtue of Selfishness in which she characterizes "the argument from intimidation" as follows: "Only the immoral can fail to see that Candidate X's argument is false." Compare her example with your statement, which says in effect., "Only the clueless can fail to see that the answer to this question is obvious -- that it requires no debate."

- Bill

Post 26

Monday, January 14, 2008 - 10:53amSanction this postReply
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Some people might argue that the strong emotions involved in "the puppy dog principle" make that technique manipulative and dishonest on the part of sales people, but I disagree.
Exactly, Luke! What's fraud for the goose is fraud for the gander. In fact, of course, no fraud is involved in either case. The store is offering a return policy, no questions asked, because it thinks that some customers will buy the product simply because they can use it and return it and may just decide after they have it that they like it well enough to keep it. It's a sales ploy. If the store isn't guilty of exploiting customer greed, the customer isn't guilty of exploiting the return policy.

Besides, it's difficult for me to see how the customer could defraud the store even if he wanted to. Suppose he returns the item in good condition in accordance with the return policy. In that case, he gets his money back, no questions asked. Suppose he returns it in poor condition. In that case, he does not get his money back. No fraud here either. So where is the violation of the "trader principle"? There isn't any. He got what he paid for, and the store got paid for what it sold. End of transaction.

By the way, the "value for value" rubric isn't an accurate description of free trade. When two parties trade, they are not exchanging value for value. Why not? Because each party values what he receives more than what he gives up in exchange for it; otherwise, he wouldn't make the trade. So, he's not exchanging value for value; he's exchanging a lesser value for a greater one.

What this principle highlights is that free trade increases people's wealth independently of production. For example, suppose I have a once-ounce gold coin and you have a computer. I would like the computer instead of the coin, and you would like the coin instead of the computer. So we trade. Has any new production taken place? No. These items were already in existence; they were already produced. Has any new wealth been created. Yes. Each of us is now richer than he was before, because he now has more of what he wanted.

But you wouldn't know this if you were brainwashed by the GNP mantra to think that the only way to increase people's wealth is by increasing their production. The view of production as the only path to wealth has obliterated the distinction between private trade and gross national product. GNP (or GDP) is now considered the standard of wealth. Whether total production is due to government intervention or free enterprise makes no difference to government bureaucrats. The only standard is national product -- as if it were irrelevant how the product is allocated.

What is ignored is that every time free trade is interfered with, people are made poorer, regardless of how much production there is. It makes all the difference in the world for people's wealth how the production is allocated. Do people have what they want? The only way to ensure this is to allow them to trade their products for the products of others, instead of requiring the government to dictate their distribution, which it does every time it interferes with free trade.

Instead of GNP or GDP, I propose a new standard of economic prosperity -- GPW or Gross Personal Wealth -- which can only be enhanced by the trader principle of giving up a lesser value for a greater one.

- Bill




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Post 27

Monday, January 14, 2008 - 12:34pmSanction this postReply
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Bill,

As I understand these return policies, you can return the product for any reason within a specified period of time. So, there's nothing unethical about using it for a particular occasion and then returning it. The seller hasn't bound the customer to any restrictions governing its use, so long as the product is returned in the same condition in which it was bought.
This is an (incorrectly) under-determined, Utilitarian view of morality. Morality isn't just about avoiding lies, cheating, and stealing. Nor is it about getting away with whatever it is that someone else has been willing to put up with. Morality is about what's objectively good for you. It is about habitual action aimed at developing one's character, for better or for worse. Like Eric has said here, there can be a price to pay even if the "sheets are officially balanced" at the end of the day.

Just as you cannot do good by evil means (because the evil warps your character), so too, you cannot do evil by good means. There is only one way to do good (where the means are prescribed by the nature of the good that is sought).

;-)

Ed

(Edited by Ed Thompson on 1/14, 12:54pm)


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Post 28

Monday, January 14, 2008 - 4:28pmSanction this postReply
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How much returned merchandise can dance on the head of a pin?

Bob Kolker


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Post 29

Tuesday, January 15, 2008 - 12:19amSanction this postReply
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One thing I didn't make very explicit is that I'm judging the event based on the initial purpose, and not on the actual return.  Some people seem to focus on the return as being perfectly legitimate given the store policy.  For me, that's not the significant part.  The significant part is when the customer first purchases the camera.  That's when he's dishonest and seeking the unearned.

Eric, I agree that your first scenario is not deceitful, and wouldn't be fraud if the store owners accepted it.  I've talked about this issue off line to people, and inevitably the idea comes up that the store clerks would probably say its okay anyway, since they don't really care.  That's possible.  But then they aren't acting on the best interests of the store owner, and you're counting on their immorality to soften yours.  Share the moral blame.

Scenario two I would count as fraud and deception, as the customer knows he has no intention of keeping it.  You ask what happens if he thinks he'll probably return it?  Well, the future is always open, but that's not an excuse.  If he knows he has no intention of buying it, pretending that he might be somehow swayed in the future by unknown means is trying to escape on a technicality.  He may even say that he hasn't 100% decided!  But is this simply a lie to himself?  Does deceiving himself so he can cheat another person transform it into a more ethical choice?  No.  If he genuinely is thinking about buying it, then go for it.  But trying to distort the situation so he can feel less guilty for the action does not resolve the problem.

So scenario three is vague.  Is he lying about it?  Is he going home to try it, and if the pictures really come out clear he'll keep it?  Or is the other 35% just his guess that maybe, somehow, in some unspecified way, something could make him change his mind?

And as I mentioned, the no-questions-asked policy doesn't solve anything, because that's about the return.  It's the initial purchase that's fraudulent.  The policy may be the motivation for being deceitful, but there's no doubt that it was deceitful.  And when you can only get them to trade with you when you deceive them about the transaction, how can it be anything but fraud?

Bill, I'm almost lost for words at this statement:
By the way, the "value for value" rubric isn't an accurate description of free trade. When two parties trade, they are not exchanging value for value. Why not? Because each party values what he receives more than what he gives up in exchange for it; otherwise, he wouldn't make the trade. So, he's not exchanging value for value; he's exchanging a lesser value for a greater one.
When I trade a value for value, I'm offering a value to you for a value to me.  That's the point of the trade principle.  I earn the value to myself that I gain by offering you something of value to you in return.  Of course, the values aren't "equal".  The values are relative to different agents.  We each give up a lower value to ourselves for a gain of a higher value, by our own independent judgments.    From the Ayn Rand Lexicon: Trader Principle
A trader is a man who earns what he gets and does not give or take the undeserved. He does not treat men as masters or slaves, but as independent equals. He deals with men by means of a free, voluntary, unforced, uncoerced exchange—an exchange which benefits both parties by their own independent judgment.
Is the camera purchaser a man who lives by this principle?  No way.  Is he seeking to earn his values, or is he seeking the unearned?  Absolutely the unearned.  Is the transaction a benefit to both parties by their independent judgments?  The store is not able to make a proper judgment because this parasite is deceiving them.

Only by focusing on after the initial transaction, when you happen to have the camera in your possession and the wide open return policy, can this look like an okay act.  And you describe this here:
Besides, it's difficult for me to see how the customer could defraud the store even if he wanted to. Suppose he returns the item in good condition in accordance with the return policy. In that case, he gets his money back, no questions asked. Suppose he returns it in poor condition. In that case, he does not get his money back. No fraud here either. So where is the violation of the "trader principle"? There isn't any. He got what he paid for, and the store got paid for what it sold. End of transaction.
Clearly, if we just skip ahead in time to the return policy part, we can say that no fraud or deception has occurred.  That is, the act of returning it, in isolation and removed from the wider context, is not the act of fraud.  We all agree. 

It's not the return itself.  It's the initial purchase that's fraud.  That's where the unearned is sought.  That's where value is not offered for value, but a deceit is offered for a value.


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Post 30

Tuesday, January 15, 2008 - 2:54amSanction this postReply
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Bill, I'm almost lost for words at this statement:
By the way, the "value for value" rubric isn't an accurate description of free trade. When two parties trade, they are not exchanging value for value. Why not? Because each party values what he receives more than what he gives up in exchange for it; otherwise, he wouldn't make the trade. So, he's not exchanging value for value; he's exchanging a lesser value for a greater one.
When I trade a value for value, I'm offering a value to you for a value to me.  That's the point of the trade principle.  I earn the value to myself that I gain by offering you something of value to you in return.  Of course, the values aren't "equal".  The values are relative to different agents.  We each give up a lower value to ourselves for a gain of a higher value, by our own independent judgments.    From the Ayn Rand Lexicon: Trader Principle

What he means is that each individual does not value both items equally. For example, when I exchange a dollar for a newspaper, if I value both objects the exact same, why would I bother to exchange at all? Rather, I value the newspaper more than the dollar, and the vendor values the dollar more than the newspaper. So yes, you could say we are exchanging value for value, however each individual actor does not value both items equally, their values are subjective, and I think that's what Bill was getting at.


Post 31

Tuesday, January 15, 2008 - 8:58amSanction this postReply
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Another way to word this is that the man "buying" the camera is not treating the man (or woman) store owner as an end in themselves, but merely as a means.

Ed


Post 32

Tuesday, January 15, 2008 - 1:10pmSanction this postReply
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Thanks Jonathan for explaining what I meant by "value for value," and for recognizing my point that a trade is not an exchange of equivalent values.

But I think Joe made a good point as well, when he stated that the phrase "value for value" can simply mean that I give you a value in exchange for your giving me a value.

Joe, it is my understanding that if the store has a no-questions asked return policy, it doesn't care why you're returning the merchandise, in which case, your returning it because you didn't intend to keep it is an acceptable reason. If the store didn't want you to buy it unless you planned on keeping it, it would state as one of the conditions of a return that the merchandise contains a defect or doesn't perform as advertised.

As I indicated, the store may be using a no-questions asked return policy in order to attract precisely those people who don't intend to keep the product, just because a certain percentage will change their minds and decide to keep it after all -- which will serve to increase the store's customer base.

It's like the fruit vendors at my local "farmer's market," who offer customers a free sample, because a certain percentage who try the fruit will like it enough to buy it.

In order for there to be fraud in the initial purchase, it has to be clearly stated that the store does not want people to buy the product with no intention of keeping it. Otherwise, who's to say that the store isn't trying to attract precisely those customers who don't intend to keep the product, on the off chance that they'll change their minds?!

- Bill
(Edited by William Dwyer on 1/15, 1:14pm)


Post 33

Tuesday, January 15, 2008 - 1:42pmSanction this postReply
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To me, yes, the action of de facto renting the camera from the store is immoral. It, in all likelihood, harms the renter by living dishonestly. Additionally, it takes advantage of the store and violates the known intent of the policy.

It's taking advantage. And Joe has parsed out well why it's immoral.

However sucky immoral actions may be, I'm hard-pressed to see where this is legal fraud, or should be codified as such. Basically, attempting to make this crime would really make it a thoughtcrime, that is, the person failed to believe the right things or think "correctly".

Government's proper role is to protect against force and fraud, that is, dealing deceptively. Fraud (to me) means that I can't sell you an empty box and actively claim there's a diamond ring inside of it. Fraud does not mean that internal lies to oneself are punishable, nor should they be.

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Post 34

Tuesday, January 15, 2008 - 1:42pmSanction this postReply
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Bill,

You said "If the store didn't want you to buy it unless you planned on keeping it...". I think this is not accurate. There's a difference between not being sure whether you want it, and being certain that you're going to return. The fact that the policy does not just work for defective products only says that they would rather sell it to people who have doubts then not sell it at all. It doesn't in any way imply that they want to sell it to people who are certain that they don't want it, and are just "renting" it for free.

Are you still denying this is a violation of the trader principle? Is this seeking the unearned or not?

And as for this notion that they really would be okay with it, because they haven't ruled out such immoral behavior (which they couldn't prove anyway), this is just excuse making. There's no reason at all to believe that they would want people "buying" their stuff with the certainty that they'll return it after using it, except wishful thinking. If you want to do something like that, why not be honest about your intentions upfront? Why the deception? Why hide the truth?

I was thinking about some extensions to this. How about a business where you rent out cameras to people. You could go buy them at a store, rent them out for the month, and return them just in time. And do it again from there. Hey, if they didn't want you doing stuff like that, they would put it in their policy! For all we know, they want you to do that, on the off chance one of your clients will want to buy from them. Must be perfectly moral, since it's technically allowed by their policy.



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Post 35

Tuesday, January 15, 2008 - 3:37pmSanction this postReply
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A store can't differentiate between someone who decides they don't want the product because the customer was in error in believing they wanted the product as opposed to people who just want the product for a short length of time but are not willing to pay for it and know they can take advantage of the store's ignorance. A "no questions asked policy" is one where the store is afraid of alienating customers by asking what may be perceived by the customer as "nosy" questions. But I guarantee you, if everyone was honest about why they were returning a product, and if one of the reasons were they just wanted to use the product for a short period of time but not keep it, these store polices would evaporate because then they would have better information to discriminate. In essence what is going on here is the store is aware there are dishonest people, but they are aware they can't differentiate between honest and dishonest consumers, and thus they design a return policy so they they don't alienate honest customers and know they outnumber the dishonest customers, and a business decision is made to accept the losses because it outweighs the benefits.


(Edited by John Armaos on 1/15, 4:07pm)


Post 36

Tuesday, January 15, 2008 - 4:15pmSanction this postReply
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When Ben and Jerry's had their Free Ice Cream Day, everyone who took advantage of this offer was seeking the unearned.  They were not exchanging value for value.  But they aren't committing fraud, because there is no deception involved. 

However, if a store policy says, "No returns on used or damaged goods" then the person who purchases goods, uses them, then returns them is both seeking the unearned AND committing fraud.  The deception involved is that the perpetrator is lying about the condition of the product, for it has been used.

A person who intended to commit that immoral and fraudulent act, but changed their mind and decided not to return the product after all, has not committed fraud.  They purchased a product that they paid for. 

Fraud is an act of deception, not the thought of doing so.  If fraud can be applied to thoughts and intentions, we're going to need judges who are mind-readers!


Post 37

Tuesday, January 15, 2008 - 4:41pmSanction this postReply
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Eric I don't think anyone unless I'm mistaken has proposed a law to read people's minds and parse out who is dishonest about their intentions when purchasing a product, we're questioning whether it is ethical or unethical to return a product with the sole purpose of using it without any compensation to the producer. It is a recognition that a business does not have perfect knowledge about its consumers. Yes the producer can set up a policy that will take a product back no-questions-asked but not because they enjoy giving out products to be rent-free but because they don't want to alienate repeat, honest customers. It doesn't meet the legal definition of fraud, it's just a recognition one cannot differentiate between honest and dishonest consumers. In fact some chains have taken steps to better discriminate against chronic returners. The Hampton Inn hotel chain has a 100% satisfaction guarantee or your money back, but if you invoke this guarantee after three times in one year without ever paying for a rented room at a Hampton Inn, you receive a letter from the Hilton Corporation that owns Hampton Inn telling you that you are no longer welcome at Hampton Inns. The reason for this is because the Hilton corporation deems three instances of invoking the service guarantee as proof the customer was indeed satisfied, but is instead unethically taking advantage of a business policy aimed at keeping honestly dissatisfied customers from leaving the brand.



Post 38

Tuesday, January 15, 2008 - 7:42pmSanction this postReply
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Thank you for pointing that out, John.  Sometimes I start an argument inside my own head and then when I try to condense it down to a post, all that's left is an unintelligible blurt.  To clarify, I was responding to Joe in the beginning of his post #29, where he writes:

One thing I didn't make very explicit is that I'm judging the event based on the initial purpose, and not on the actual return.  Some people seem to focus on the return as being perfectly legitimate given the store policy.  For me, that's not the significant part.  The significant part is when the customer first purchases the camera.  That's when he's dishonest and seeking the unearned.

I disagree with Joe that the significant part, at least if discussing fraud, is at the point of purchase.  It is the actual return that raises the question of fraud.  If the initial purchase is where the legal issue resides, I fear that Joe is coming close to judging motives, plans, ideas, and intentions.  In objective law, only actions can be held as legal or illegal, not attitudes or thoughts.

If a man buys a gun with the intention to use it to kill his enemy, the purchase of the gun is not murder.  If we began to consider motives as crimes-in-themselves, we would need Thought Police.

In the case of the perpetrator who plans on purchasing goods, using them, and returning them, the crime (if there's one) doesn't transpire until there is an act of deceit.  Joe thinks that there was deceit in the act of purchasing the product, but in fact money was given in exchange for the merchandise.  The deceit (if there's any) occurs when the product is returned.  If, when asked if the merchandise has been used, the perpetrator lies, fraud has then been committed.

In terms of making a moral judgment on the perpetrator, then Joe is probably right; it could be made at any point, because it is the plan itself which is being held up for moral scrutiny, not the action.

I'm not addressing the store that has a "No Questions Asked" return policy, as I haven't quite come to a conclusion about that.  I think both sides have made strong arguments on this, and it comes down to interpreting a policy that is vague and open to interpretation.


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Post 39

Wednesday, January 16, 2008 - 12:45amSanction this postReply
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I think it's possible to say that something is fraud, but that it can't reasonably be prosecuted most of the time, because you can't prove that it was.  Certainly if I offered you, for pay, stock advice and it turned out a flop, there's not much you can do about it.  But if you found out later that I had shorted the stock as well, then you've got a pretty good case for fraud.  I deceived you into thinking you had bought legitimate advise, when in fact I was planning to make money by ripping you off.  I just heard a case about this happening with a company, advising people to buy a stock and then shorting it.  They will probably get prosecuted.  Is that wrong?  Is that a thought crime?  I'm afraid to ask, but how many people here think it would be perfectly moral to sell this bad advice?

Steven, this example isn't a case of a diamond in a box that's not really there.  It can be just as much of a "internal lies to oneself" case, as you describe it.  Is it fraud?

Fraud certainly is easiest to verify when we're talking about the purchase of a physical object with specified functions, and you can easily show that this wasn't what was handed over.  But there's a range of services or other transactions where it can apply.  In the general sense, fraud is when two people make a trade (for goods or services), and one of the parties doesn't actually provide their part of it.  In the stock advise, the customer is buying the experts best estimate of what is a reasonable buy.  If the expert lies, they are committing fraud.  If there's no way to show he lied, there's no case.  If there is proof, like that he shorted it himself or kept emails saying that he did or witnesses or whatever, then you can make the case.

Is it a thought-crime?  Is he punished for not thinking the right thing?  No.  He's punished for not providing the service he offered.  One could twist it into saying that he's punished for not believing what he told the client, and that's some kind of thought crime.  But he's actually punished for the deception, and for not providing his part of the exchange.

The thought-crime idea is also a little more complicated, because criminal punishment does take into account a person's motive and whether the act was intentional.  If you accidently shoot a gun that kills someone, that's different from hunting him down and shooting him.  We don't really want a justice system that doesn't understand this key difference.  So just because there's an element of what the person is thinking, doesn't negate it as a legitimate crime.

Fraud isn't simply an accidental non-delivery of a good or service.  It's intentional.  That's recognized.  And if you could show that it wasn't intentional, you would either not be prosecuted, or be less severely punished.  If I sell you the box with the diamond in it, but turns out it was not a real diamond, I could show it wasn't fraud on my case by the fact that I bought it from someone else who defrauded me.  Turns out, even in that case the thought matters.

Does calling these kinds of cases "fraud" mean the government gets to read minds?  No.  They'd still have to have evidence.  If there was no evidence, no prosecution would be possible.  In all likelihood, even if this is a case of fraud, it's something that couldn't be proven.  But that's a technical argument about the means of prosecuting.  The deeper question is, was the exchange legitimate?  Did both sides provide their half of the exchange?  If not, then it was a case of fraud.  This is true whether it is recognized by anyone, or whether there's a specific law against it, or whether it can be successfully prosecuted.  None of that matters.  The only thing that matters is, was the exchange legitimate?

Eric, you say that it was the return that raises the question of fraud.  And that if it was the initial transaction, then it's:
coming close to judging motives, plans, ideas, and intentions.  In objective law, only actions can be held as legal or illegal, not attitudes or thoughts.
As I said above, that last sentence is not true.  The actions are not simply physical processes that are considered legal or illegal.  Motive, plans, intentions, and ideas all come into play.  Conspiracy to commit murder?  Intentions and plans.  Cold-blooded murder?  Motives.

I think that deals with that argument, which opens back up the door for the first act to be the case of fraud.  But even if it didn't, remember that fraud is not simply a particular law, but an objective relationship.  If the transaction was not actually completed in full by one of the parties, but they took ownership of the other person's property anyway, then we have fraud.  It is a violation of the property rights of the other party because you took their property without providing your full half of the exchange.

The return of the goods isn't fraud.  They don't care why you're returning it.  They don't care whether you have a good or bad reason for returning it.  There are no conditions placed on it.  You mention that if they asked whether you used the product you deceive them by saying no, then it is fraud.  But my understanding of the scenario is that they don't ask that.  They don't care.  Even if you did use it, you can return it.  So that act, in isolation, is not the fraud.

You dismiss the initial transaction because money was exchanged.  But the question is whether there are more conditions for the transaction then simply the transfer of money.  Under most transaction, a part of the deal is that it is a permanent transfer.  Under some conditions, it is a temporary transfer.  In both cases, this is another element of the transaction.  The fact that money traded hands was not the only thing being traded.

In the case of the store selling the product, I think it's reasonable to say that the store is not just offering the product, but the right to return the product in a certain amount of time, assuming no damage to the product or possibly other restriction.  And on the part of the buyer, it's not just money transferring.  It's the condition that he's actually buying the product, not simply renting it.  The store is only in the business of selling, so if the buyer purchases it, it actually is a purchase.  Which means at least some possibility that he'll actually keep it.  If he has no intention of keeping it, then he is not representing the transaction clearly to the store.  He's giving them the impression that this is a real purchase that may or may not be returned, versus a secret renting with no intention.

The first act is where the deception is.  The first act is where he has to hide his real intentions, because they wouldn't be willing to make the transaction based on the facts.  And it's the first transaction where he doesn't provide what they consider an important part of the transaction, the reality of a purchase with only a possibility of being returned.


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