| | It is proudly presented on their wikipedia site. http://en.wikipedia.org/wiki/10:10
“No Pressure”
On Friday October 1, 2010, 10:10 released a short film in which people, including schoolchildren, are graphically blown to pieces for not taking action on climate change.[40] Written by Richard Curtis and Franny Armstrong, directed by Dougal Wilson, and featuring celebrities Gillian Anderson, David Ginola, Peter Crouch and Radiohead, the film has been described as ‘attention-grabbing’ and ‘pretty edgy’[41] It aimed to challenge the “no pressure” attitude towards climate change mitigation, since 10:10 believed there were only four years left in which to stabilise carbon dioxide emissions.[42]
Later on the day it was released, 10:10 removed the film from their website and YouTube following public disgust and outrage.[43]
“Doing nothing about climate change is still a fairly common affliction, even in this day and age. What to do with those people, who are together threatening everybody’s existence on this planet? Clearly we don’t really think they should be blown up, that’s just a joke for the mini-movie, but maybe a little amputating would be a good place to start?” [...] “We ‘killed’ five people to make No Pressure – a mere blip compared to the 300,000 real people who now die each year from climate change” —Franny Armstrong, founder of 10:10
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