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Books: Schrage, Michael

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Serious Play
Serious Play by Michael Schrage

In Serious Play, Michael Schrage shows how rapid prototypes and models affect innovation within companies. Schrage introduces the concept of shared space. He maintains that the areas of interaction in a company are extremely important in determing a company's success.

(Added by James Heaps-Nelson on 11/08/2005, 7:05pm)

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