Animal lovers should stop calling their furry or feathered friends “pets” because the term is insulting, leading academics claim.

Domestic dogs, cats, hamsters or budgerigars should be rebranded as “companion animals” while owners should be known as “human carers”, they insist.

Even terms such as wildlife are dismissed as insulting to the animals concerned – who should instead be known as “free-living”, the academics including an Oxford professor suggest.

The call comes from the editors of then Journal of Animal Ethics, a new academic publication devoted to the issue.

It is edited by the Revd Professor Andrew Linzey, a theologian and director of the Oxford Centre for Animal Ethics, who once received an honorary degree from the Archbishop of Canterbury for his work promoting the rights of “God’s sentient creatures”. [...]

“Again the word ‘owners’, whilst technically correct in law, harks back to a previous age when animals were regarded as just that: property, machines or things to use without moral constraint.”

It goes on: “We invite authors to use the words ‘free-living’, ‘free-ranging’ or ‘free-roaming’ rather than ‘wild animals’

“For most, ‘wildness’ is synonymous with uncivilised, unrestrained, barbarous existence. There is an obvious prejudgment here that should be avoided.”