Michael: Advertising is, as I define politics, another form of politics: the art and science of getting what we want from others using any means short of actual violence. That includes, lies, deceit, fabrications, cajoles, and made up stories. Advertising is short of actual violence. And so are lies, deceit and fabrications. But if making false offers were always actionable, then where would the Catholic Church be? Then again, who has ever returned to lodge a complaint about that whole everlasting life payoff? Especially with the escape clause in the small print: "If you go to Hell, it was your fault, so no money back. Read the contract next time." 100% moneyback guarantee. That is some Catch, that Catch-22. Let the government print whatever it wants on its half of the label that others pay for? Including things like 'red meat is bad for you...coffee is bad for you...chocolate is bad for you....bagels are good for you....transfat is bad for you....CO2 is bad for you....warm body tear off credit is good for The Economy... Gini Coefficients should direct the guns aimed at people by the IRS... That is, until they aren't. Here's another idea: let the manufacturers print what they want on the labels of the products they offer and let consumers decide. Let the government print a list of opinions in a room in DC somewhere, and let any consumer interested in their opinions make the trek to DC and knock on the door and ask to read the list, maybe on their way to tour the Capitol building. hardly requires an entire cabinet department. A guy in an office could handle that. Hell, get him an AOL account, he can post a blog. He can sell ads to fund the effort. regards, Fred
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