I agree, Ed.
My thought is that if the GOP captures the White House they'd be well advised to harness two strong and powerful emotions in today's society: The hatred of politics as usual, and the strong yearning for change (that things aren't going the right way).
They could use those as the psychological fuel for a drive to make radical changes - to explicitly call for a New America - a real revolution. They should go after some of the truly corrupt politicans with indictments and convictions (not on a partisan basis), cut whole departments, go for something like a flat tax, or The Fair Tax. They should be particularly intolerant of the establishment on both sides of the aisle. And like you said, they need to do things like using Paul Ryan to be out in public, on the talk shows, explicitly talking about how embracing free enterprise is the fastest way to put money in our pockets.
We need people who talk to the milllenials and say things like, "None of you have ever had a chance to experience the excitement and joy of living in a really vibrant economy. It is so unlike what you have experienced during your lifetime. It is unifying and in someway it brings people together. It somehow infuses the culture with a sense of purpose, of excitement, of optimism, and a lot of goodwill. If we embrace this radical revolution to a free America - free of big brother, free of overregulation and taxation - you will find out what I'm talking about. And it is a kind of world that is good for all of us - young and old, but it is really exciting when you are still young."