|Brandon, if you read the relevant texts from Rand, you will find words and ideas different from Dean's. |
For Rand, no "pre-moral" choice is possible because morality is a consequence of choice. The "pre-choice" is the blanking out, the evasion. Ultimately, for an individual it becomes the compulsive, defensive avoidance of unpleasant thoughts -- and they all become unpleasant.
You seem to be asking if faced with a choice in career or what movie to watch, should you decide first to make a subjective or objective decision, to engage a subjective or objective standard of value.
I just told my wife a shaggy dog story about some English guys who did not like flavored popcorn. It is not objective: it has nothing to do with their furthering of life as man-qua-man. But, really, if you do not like cinnamon popcorn, being forced by circumstances to eat it would be anti-life - at least a little, though hardly the end of life as a rational man.
For you to know all that - and I expect that you do - is the basis of objective choice. You have engaged your mind in consideration of a problem. You are not evading, but seeking.