| | I think men should now complain loud and long about this presentation of men-as-boobs.
I agree, but when and how will they make their voices heard over the screeches of feminists? It seems the only appropriate place for them to do so anymore is via stand-up comedy. (And even then, much of the time they portray themselves as buffoons.)
I, too, have tried to find an exception to this horrible genre of commercials, and aside from the USPS one Byron mentions, I haven't seen any.
Though I must say that the new Toyota truck commercial is somewhat of an exception -- a man spots a motorcycle for sale on the side of the road, and gets stars in his eyes. He has evidently been sent on a mission by his wife to pick up a piece of antique furniture, as it is in the back of the truck. When he pulls into his driveway with only the motorcycle in the back, she comes out of the house ranting, shouting, "Oh, that will look GREAT in the dining room. You are SUCH an a...", at which time he opens the back of the truck to showcase the desk. What does she say? She finishes the sentence with "wonderful man," but then punches him in the stomach anyway. What really makes me curious is what is going through the minds of the men who are working on the creative teams to develop these advertising campaigns. Such teams tend to have about a 1:1 male:female ratio (from what I saw during my time in the industry), and the men are typically the ones driving the creative piece. (The women typically work on the account management side.) So are the men just clamming up? Or, heaven forbid, are they the ones creating such scenarios?
Food for thought.
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