| | Mike,
Ed's view of capitalism assumes that the entrepreneur is omniscient. No, you are over-stating my case. I don't assume that the entrepreneur is omniscient. In fact, no man is omniscient. But some men -- in some areas -- see farther, broader, or deeper than other men. When it comes to economic activity, it is like some men (consumers) are "partially blinded" and are being led through a dark cave by other men (entrepreneurs). The market is as epistemological as it is economic. Let's walk through several examples from the Villard Books book, "The Experts Speak", by Christopher Cerf and Victor Navasky:
1) In 1899, there was a "partially blinded" man, Charles H. Duell (Commissioner of U.S. Office of Patents) who said:
Everything that can be invented has been invented. So, Mr. Duell would plan his budget so as to include the "fact" that everything had already been invented, but men who could see farther, broader, and deeper would widen his limited perspective. In other words, folks would invent things, such as television for example, which would affect his purchasing habits. The prime movers of the market would help to instruct him on how to spend his money. His original "veil of ignorance" would be removed by the productive people around him.
2) In 1878, British Parliament set up a committee to look into Thomas Edison's incandescent light bulb. They said:
[Edison's ideas are] good enough for our transatlantic friends ... but unworthy of the attention of practical or scientific men. Also, in 1879, Henry Morton (President of the Stevens Institute of Technology) said:
How can he [Thomas Alva Edison] call it a wonderful success when everyone acquainted with the subject will recognize it as a conspicuous failure? So, these "partially blinded" men wouldn't have invested in the incandescent light bulb because they "foresaw" that consumers will recognize it as a failure. But the suppliers of these light bulbs (Edison himself wasn't a good businessman) would eventually lead them to change their purchasing plans.
3) In 1880, Edison himself (inventor of the phonograph) remarked:
[T]he phonograph ... is not of any commercial value. Here, we have an actual inventor without good commercial sense or awareness. Entrepreneurial others, picking up on his invention, would eventually change his mind for him -- a fact recorded (no pun intended) by the eventual sales figures of such phonographs. What's important is that some men could see what would become important for folks (in the future), and some men were partially- or totally blinded to that.
4) In 1845, the U.S. Postmaster General rejected an offer from Samuel Morse to buy the rights to his telegraph for $100,000 and he said:
[I am] not satisfied ... that under any rate of postage that could be adopted, its revenues could be made equal to its expenditures. And in 1907, the CEO of a cable telegraph company (Western Telegraph Company), Sir John Wolfe-Barry, said:
I do not look upon any system of wireless telegraphy as a serious competitor with our cables. Some years ago I said the same thing and nothing has since occurred to alter my views. So the Postmaster General and Mr. Wolfe-Barry would plan their budgets a certain way, only to be later altered by the success of things unforeseen by them (but foreseen by others).
5) In 1876, the US President (Rutherford B. Hayes) commented on the invention of the telephone after he completed a trial telephone conversation:
That's an amazing invention, but who would ever want to use one of them? So Pres. Hayes could not foresee that anyone would want to ever use a telephone, and I'm sure that he would plan his budget accordingly and fail to invest in a telephone for himself and in telephone stocks. Later, after being shown wrong, he would have the chance to change his spending habits.
6) In 1913, inventor Lee DeForest was prosecuted for fraud. The US District Attorney in the case said:
DeForest has said in many newspapers and over his signature that it would be possible to transmit the human voice across the Atlantic before many years. Based on these absurd and deliberately misleading statements, the misguided public ... has been persuaded to purchase stock in his company. So, what we have here, is a district attorney who cannot see the impending value of wireless communication, and an inventor who can. One is "partially blind" to what people can or will want, and the other one sees these things.
7) In 1926, inventor Lee DeForest -- himself accused of fraud due to making people believe in and hope for the possibility of worldwide communication -- said:
While theoretically and technically television may be feasible, commercially and financially I consider it an impossibility, a development of which we need waste little time dreaming. So, Mr. DeForest could see the value in his own inventions, but not the value in television. He was "partially blinded" and others helped him see.
8) In 1946, the head of 20th Century Fox Studios, Darryl F. Zanuck, said:
Video won't be able to hold onto any market it captures after the first six months. People will soon get tired of staring at a plywood box every night. Yeah, right! Entrepreneurs knew better.
9) In 1943, the Chairman of the Board of International Business Machines (Thomas J. Watson) said:
I think there is a world market for about five computers. Yeah, right!
Also, the 1949 March edition of Popular Mechanics reads:
Where a calculator on the ENIAC is equipped with 18,000 vacuum tubes and weighs 30 tons, computers in the future may have only 1,000 vacuum tubes and perhaps only weigh 1 1/2 tons. Yeah, right! Real 'foresight' from a "forward-looking" magazine! Hah!
In 1957, the Editor in charge of business books at Prentice-Hall publishers said:
I can assure you on the highest authority that data processing is a fad and won't last out the year. In 1977, the President of Digital Equipment Corporation (Ken Olson) said:
There is no reason for any individual to have a computer in their home. 10)
In 1903, the President of Michigan Savings Bank said:
The horse is here to stay, but the automobile is only a novelty--a fad. Yeah, right!
Well, Mike, I may not have shown you how entrepreneurs economically "force" people to change their minds about products (and therefore their spending habits), but I hope you will agree that there are some people who are more in the dark than others are -- regarding what it is that man will need and value. And it is this very differential -- this difference in the ability of folks to see what man will want and need -- that explains much of the market, and much of the eventual market value of products.
Ed
(Edited by Ed Thompson on 9/18, 3:21pm)
|
|