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Saturday, April 2, 2011 - 11:45amSanction this postReply
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I'm pleasantly surprised at the number of theaters they've finally lined up -- a few weeks ago they only had 3 multiplexes in Texas.

No showings scheduled as of yet in hardcore statist Hawaii -- maybe if it does well elsewhere, there will be a bigger rollout. Only 5 people in my zip code responded to the link attached, so I used another of the links to contact the local movie theater and asked them to reserve one of their screens for Atlas, noting that about 35% - 40% of the populace here is center-right or libertarian.

Noticed with amusement the DC theater.
(Edited by Jim Henshaw on 4/02, 11:52am)


Post 1

Saturday, April 2, 2011 - 2:40pmSanction this postReply
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Unfortunately, tho more theaters have been lined up - THEY'RE ALL IN SOUTH FLORIDA, not anywhere else in Florida [like maybe TAMPA or ORLANDO even]....

When WE THE LIVING was shown here, was in an independent theater in Hyde Park - one would think such theater be at least as good for this movie...

(Edited by robert malcom on 4/02, 2:44pm)


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Saturday, April 2, 2011 - 2:57pmSanction this postReply
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Ohyea! That's two trailing sentences out of that one, in one post! :)

Post 3

Monday, April 4, 2011 - 11:52pmSanction this postReply
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Tickets are available in the Phoenix area - I have locked mine down.

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Post 4

Friday, April 8, 2011 - 7:51pmSanction this postReply
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H'ray! Finally got a theatre in Hawaii showing it.

Post 5

Friday, April 8, 2011 - 9:34pmSanction this postReply
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Oh, happy day ... it's coming to Albuquerque.

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Post 6

Saturday, April 9, 2011 - 5:18amSanction this postReply
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This seems like it is a really an exceptional distribution for a non-major studio/indie film, and still growing.

I think there is going to be the following effect:

1] Initially, theaters will be pre-packed with Ayn Rand fans, long already familiar with her ideas. Their/our demand has created a pretty solid base of distribution.

2] This initial surge, in what is usually a 'test run' for indie films on a much smaller scale, will lead to a second surge in much larger distribution. The chains like to make money, and they need to fill those megaplexes with films that draw. Atlas Shrugged Part 1 is going to draw.

3] This will gather enough notice that it will inevitably draw folks into the theater who have never read her, who will then be curious about her, and will freshly read her.

4] The anticipation for Part 2 and Part 3 will have theaters lining up wider distribution out of the chute next time around.

No idea by how much, but this will only swell our politics with new TeaParty sensibility folks fed up with America's flirtation with totalitarian statism. It has been like a long dormant pool of gasoline, waiting for the right match.

Popular culture is not filled with many matches quite like this one. It is mostly filled with buckets of water, dampening the spirit.

Providing the right spark to light a cleansing fire in this rotting nation would be quite the accomplishment for a 10 million dollar indie film(With more than a little help by an authoress dead for over a quarter of a century.)
(Edited by Fred Bartlett on 4/10, 5:06am)


Post 7

Saturday, April 9, 2011 - 10:34amSanction this postReply
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Fred,

I sanctioned your post.... not just because I agreed with it, but because it so cheered me up.

I hope that is what happens and I'll go further and imagine that it makes sense for one of the major TV channels to buy up the right to show Atlas Shrugged, parts 1, 2, and 3 on a Monday, Wednesday, and Friday type of schedule. (waiting for a year to get to part 2, and then yet another year for the last part is sad, too sad - the culture needs them now).

After the three parts are serialized on TV it should get turned out as a DVD set, (with lots of room on the DVD for extra material). And after that, it would be churning out residuals for many, many decades on the smaller cable channels. This is going to be powerful match indeed, and one sweet fire it lights.

I see all of this creating an intense drive to turn out many, many Objectivism-based film projects. And given the abysmal state of the current film culture, we are talking about an enormous niche that has gone unfilled... just waiting for someone to come along and show intelligent, benevolent, realistic, individuals as heroes - and with the current approval ratings of congress and government - making them the villains is a natural.

Post 8

Saturday, April 9, 2011 - 4:28pmSanction this postReply
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Just checked, showing at the Providence Place Mall! Only a 40 minute drive for me! I was worried I was going to have to make a trip down to NYC. And downtown Providence is a great area for restaurants and nightlife, should be a fun night out.

Post 9

Saturday, April 9, 2011 - 8:15pmSanction this postReply
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Opening a few miles from work for me, too!  I honestly didn't think it had a chance in Michigan, but the movie is opening in nine theaters here!  I'm way excited!   

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Post 10

Sunday, April 10, 2011 - 6:05amSanction this postReply
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Tress, I saw that, too.  I am glad that you did.  Actually, I called two of these on Thursday, ahead of this, and they knew nothing about it.  It is still not listed on the theater websites. I will call again on Monday to confirm.

I am happy for myself, of course, and us, as well as for those who invested.  That said, though, this will not make any more impact than the book did -- or her corpus of works has.  When you consider Mel Gibson's The Passion of Christ, or the Battlefield Earth movies (two, I think of the ten books), you have to admit that there is more to life than "ideas." 

Right now, I am reading an excellent anthology, The Invention of Enterprise, Landes, Mokyr and
Baumol, eds; Princeton U. Press, 2010.  People tend to do things, first, and then explain them, later.  Why they act depends on who "they" are and who is observing the action.  To claim that "people" are suddenly going to "do something" because of this cinematic release is to fall in to the attribution fallacy.

Be happy with the movie.  Don't expect the world to change.

(Edited by Michael E. Marotta on 4/10, 6:14am)


Post 11

Sunday, April 10, 2011 - 11:36amSanction this postReply
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The couple running our local libertarian intellectual salon (The Foolish Things Salon) have invited everyone on the Hawaii Libertarian Party email list to attend an opening day Atlas Shrugged movie night at the (so far) single screen in Hawaii showing this movie, followed by dessert at their house.

Living on a small island chock full of statists, the Objectivists and libertarians and minarchists and anarchists here all cordially hang out together, since it's not real satisfying to hold a meeting with one or two attendees.

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Post 12

Sunday, April 10, 2011 - 12:58pmSanction this postReply
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Michael,

I disagree with a couple of the points you made.

I've never liked the epistemological or psychological premises behind the statement that people tend to do things first and then explain them later. People who make that statement, you will notice, rarely if ever mention any reasoning from the facts of a current context relative to a set of beliefs and then making a choice. And to further imply that our acts vary according to is watching the actor is a implication that we are all social meta-physicians.

Imputing this to human nature, or to most of us, instead of recognizing that some people act this way, some of the time, constitutes a denial of reason, volition and a world of moral and ethical considerations.
------------

The other thing I wanted to point out is that Ayn Rand presented her philosophy as a novel first, when she could have gone with a non-fiction form as the primary exposition. She has pointed out the power of art in general - and the novel in particular - to move people. She has pointed out that the concretes in a work of art can symbolize the values the audience holds in a way that directly invokes their emotional experience of their deepest values.

Those of us here at this forum are strongly involved in ideas and lap them up in pretty much any form - extracting them fiction, spotting them as a premise underlying events in the news, or grappling with them in dry, academic papers. But most of our society will experience them in opinion columns or from talking heads on the tube - which are too short a form of presentation for an integrated philosophy. With out the power of fiction to move people emotionally, most people won't be motivated to pursue the understanding of a philosophy. When you look at what Atlas Shrugged did, it did so as fiction. You and I may focus on the ideas now not as much for an awakening -- we had that decades ago -- but for analysis. The public will be introduced most powerfully by the most powerful form of fiction in our era - which for most people is film.

Time will have the last word as it always does, but I believe that we will see a great energizing of the population attributable to this movie - not at once, but over a fairly short number of years.

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Post 13

Sunday, April 10, 2011 - 5:48pmSanction this postReply
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SW: I've never liked the epistemological or psychological premises behind the statement that people tend to do things first and then explain them later. People who make that statement, you will notice, rarely if ever mention any reasoning from the facts of a current context relative to a set of beliefs and then making a choice. And to further imply that our acts vary according to is watching the actor is a implication that we are all social meta-physicians.

To take the last point first, when I wrote Why they act depends on who "they" are and who is observing the action I only meant that different observers will interpret the actions differently.  Also "they" was in quotes because different people act for different reasons.  As you note, some of us are motivated by ideas.  Just for example, I review numismatic books. Two of the nicest people in the hobby, John and Nancy Wilson, just placed three identical reviews of a book on paper money by a friend of theirs.  I know that to be self-plagiarism.  I write entirely different reviews for each placement.  I learned the idea of "self-plagiarism" and understood its moral meaning. Thus, I avoid it.  Someone else might also place different reviews of the same book in different venues simply for artistic reasons, unaware of the moral implications.  That would be a different motive for the same act. Different people act  for different reasons.


Myself, I place a lot of store in projection.  That means that I recognize that I do it.  But independent of that, we know ourselves best (if at all).   Locke and Hume and you and I just guess what is in other people's heads.  I learned about "the authoritarian personality" in a psychology class so long ago, that the paradigmatic defintion has changed.  But the concept is constant.  Working in security among police, army, and other guardians, I see this in operation: they have no idea what distant others think; they only see their own values reflected around them in other people like themselves. To them, "there are good people, and then there are perps."  You might agree with the sentiment, but, I assure you that your definition of "good people" will be different.  For instance, in the post about Google and Anti-Trust, the authoritarian response is that they should have known and obeyed the law like everyone else and been good citizens not perpetrators.

To bring this around to Atlas Shrugged, I agree with you that dramatic fiction can convey meaning on many levels.  I only point out that people with whom this will resonate are a limited class.  We believe that we are a highly effective class.  Perhaps so.  It remains to be demonstrated.  Generally, the theaters will be packed with fans, as for Star Trek.

(Edited by Michael E. Marotta on 4/10, 5:57pm)


Post 14

Sunday, April 10, 2011 - 6:10pmSanction this postReply
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"Generally, the theaters will be packed with fans, as for Star Trek."

Of course. It couldn't be otherwise the way this is being marketed and distributed. The good thing with this is that the word of mouth will be very favorable - strongly so, based upon early reports. And that will build the desire among those who aren't fans to see it (when it get to a wider set of theaters, or to DVD, or to TV).

When Atlas Shrugged was published, the initial copies were probably purchased mostly by Fountainhead fans.
-------------------------

Michael, there is a lot of relativism in your replies, but I'll leave it to you see if agree and if you wish to address it or not. The fact that people hold different opinions doesn't alter the existence of a single instance of concrete reality about which they differ - that which exists comes first, opinions second, and people are capable of grasping reality accurately. Those are key premises in Objectivism's metaphysics and epistemology and I'm not sure you are tracking with them.

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Monday, April 11, 2011 - 6:23amSanction this postReply
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This is coming to Merritt Island, Florida! Woo-hoo! I am so excited!

Post 16

Monday, April 11, 2011 - 8:37amSanction this postReply
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There is a number like 280 theaters showing this now. That is not the usual 3600 for a major studio release.

So, what will it take for this Indie film to gross $10,000,000?

Well, on average, about $36,000 per theater, or at $10 a ticket, about 120 viewers a day for 30 days. Assuming there are 3 screenings per day, then on average, 40 people per screening for 30 days. It needs a total of one million views at $10/head, no matter when they show up.

To average 40, would need to have something like 76 on Day 1 and 4 on Day 30.

Over 7 million copies of Atlas Shrugged have been sold.

In the last few years alone, 500,000 copies a year.

Can you imagine a fan of AS not wanting to see the movie?

Some of these folks will brings friends and families.

Some folks who have never read the book will show up.

Some fans will see it twice.

Watch the per theater numbers on this, I predict they will be exceptional. What other movie has had fans willing to drive 300 miles to seek out a theater? Especially given the fact that there is no national mega-blitz ad campaign like the one selling us the new 'Arthur' drivel...

I'm not in the business of meaningless predictions, but I think it's a no brainer, even with just 280 theaters, and there will be economic pressure to make that number 3000 theaters, not 300 theaters.

I could be wrong. We'll see. But like every other fan who could, I've long booked my tickets, and am taking someone along.



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Monday, April 11, 2011 - 2:43pmSanction this postReply
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There is precedence for indie films that did well in select theaters later given a wider release with more advertising thrown behind it.

Post 18

Monday, April 11, 2011 - 3:30pmSanction this postReply
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Don't forget DVD sales.  I'd easily pay 25.00 bucks for a copy.


Post 19

Monday, April 11, 2011 - 4:04pmSanction this postReply
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And DVD rentals - like Netflix.

The only thing I think is a really bad idea is not letting Part 2 out till next year, and then Part 3 a year after that.
(Edited by Steve Wolfer on 4/11, 4:05pm)


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